Exploring organizational propensity toward inbound–outbound marketing techniques adoption : The case of pure players and click and mortar companies Article - Novembre 2016

Gianita Bleoju, Alexandru Capatina, Elisa Rancati, Nicolas Lesca

Gianita Bleoju, Alexandru Capatina, Elisa Rancati, Nicolas Lesca, « Exploring organizational propensity toward inbound–outbound marketing techniques adoption : The case of pure players and click and mortar companies  », Journal of Business Research, novembre 2016, pp. 5524-5528. ISSN 0148-2963

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